Linking intellectual property to business development and marketing throughout the business cycle
- Author: International Trade Centre
- Main Title: Marketing Crafts and Visual Arts , pp 19-55
- Publication Date: December 2003
- DOI: https://doi.org/10.18356/e8fad6ec-en
- Language: English French, Spanish
This chapter briefly describes the different stages of business development and marketing and the role that IP assets play at each stage in the cycle.
© United Nations
ISBN (PDF):
9789213618073
Book DOI:
https://doi.org/10.18356/ff4ddbf4-en
Related Subject(s):
International Trade and Finance
Sustainable Development Goals:
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