Foreword

Chinese consumers are some of the most eager and forward-looking e-commerce participants. It is therefore not surprising that the Chinese e-commerce retail market is estimated to be the world’s largest, accounting for nearly 50% of global online retail sales. The country is also the source of many of the products that drive international e-commerce: through Alibaba and other online platforms, including Amazon, Chinese firms are shipping goods ordered over the Internet around the world.

Sustainable Development Goals:

Industry, Innovation and Infrastructure