Why do cultural differences matter in exporting my service?

The single most common reason for failure in foreign markets is inattention to cultural factors, not the lack of opportunity. People choose to do business with those with whom they feel comfortable. We communicate over 60% of the time through nonverbal cues, most of which are culture specific. Our cultural beliefs and values shape all the assumptions we make, and the business style we adopt.

Sustainable Development Goals:

Industry, Innovation and Infrastructure

Peace, Justice and Strong Institutions