How diplomats can engage in investment promotion for the SDGs

Investment promotion involves the marketing of a location as an investment destination, and includes image-building, the preparation and promotion of investment opportunities, information about the country’s regulatory framework, the provision of incentives and the targeting and servicing of prospective investors It is location-specific and competitive in nature. Investment promotion goes hand in hand with investment facilitation, which relates to the policies and actions taken to make it easier for investors to establish or expand their investments, as well as to conduct their day-to-day business in host countries.