Georgian rugby Unites to end violence against women and girls

In 2010, unusual billboards appeared in the streets of Tbilisi, the capital of Georgia. From the billboards, stars of the most popular sport in the country—rugby—called on society to engage in efforts to end violence against women and girls. Since the issues of domestic violence and violence against women and girls were taboo in Georgia and not openly discussed, the message was unexpected and even shocking. It was especially surprising to see rugby players, usually perceived as representatives of one of the most violent and masculine of sports, speaking out about it.