A digital caravan for better and more e-commerce

In July 2016, the International Trade Centre (ITC) in partnership with DHL, a logistics company, and eBay, an online retailed, organized The Swiss Summer Route, an ‘e-commerce caravan’ that travelled from Geneva to Zurich. The caravan, in the form of a pop-up store, helped shine the spotlight on e-commerce, which for producers in developing countries can still be a huge barrier to exports.