Service Pioneers

Stories of Innovative Entrepreneurship

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Challenging the notion that developing countries essentially export commodities, this book showcases the diversity of trade in services that flourishes in developing and least developed countries. With 28 case studies of entrepreneurs from 18 developing countries in a wide range of trade in service sectors, the book serves as an inspiration for would-be entrepreneurs. Experts also provide insights on sustainability, excellence and innovation.

English French, Spanish



The East African country, Kenya, is often heralded as the ‘cradle of humanity’. With a population of approximately 35 million, the country has suffered from internal conflict. The growth of its economy has gained momentum after long periods of stagnation. Traditionally, agriculture, horticulture and tea have been key exports of the Kenyan economy. However, accounting for nearly 60% of GDP, Kenya’s services sector now plays an important role. Trade in services is well established in a number of subsectors including tourism, commercial services and transport, with the European Union (EU), the United States and the Common Market for Eastern and Southern Africa (COMESA) the key players.

English French, Spanish

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