What are the most common pricing mistakes?

Setting the right export price is crucial to a successful international sales programme. Prices must be high enough to generate a reasonable profit, yet low enough to be competitive in overseas markets. The basic considerations to be taken into account in setting prices – costs, market demand and competition – are the same for domestic and foreign sales, but there are additional cost factors involved in providing a service abroad.

Sustainable Development Goals:

Industry, Innovation and Infrastructure

Peace, Justice and Strong Institutions