National branding

It is said that ‘a rising tide lifts all vessels’, and in much the same way it is thought that a good national image helps with all economic development activity. As a result, national branding has become a feature of government policy in many countries. As major national promotional agencies, at the centre of a country’s economic development, TPOs are frequently required to advise on or coordinate the national branding campaign. Increasingly, TPOs are faced with the questions: What is national branding? How is it achieved and what is best practice in this area?

Sustainable Development Goals:

Industry, Innovation and Infrastructure

Peace, Justice and Strong Institutions