Questionnaire design

Questionnaire design is instrumental, since the questionnaire is the conduit through which the information requirements of data users and stakeholders are operationalized and transferred into concrete questions. Questionnaires are comprised primarily of highly structured closed-ended sequences of questions designed to obtain accurate information from survey respondents. Development of the questionnaire can begin once the survey objectives and specifications have been determined through consultations with stakeholders and general principles on the sampling design, such as sample size, sampling frame and sampling method, have been established. Survey managers should continue to involve stakeholders throughout the questionnaire design phase of the project in order to ensure that the survey outputs will meet the policy development needs of data users and that realistic expectations are maintained.

Related Subject(s): Women and Gender Issues