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What challenges do I face in exporting my services?
- Author: International Trade Centre
- Main Title: Trade in Services , pp 6-7
- Publication Date: December 2001
- DOI: https://doi.org/10.18356/ce6313e9-en
- Language: English French, Spanish
Marketing services differs from marketing goods, mainly because services are intangible and because customers are required to pay (or to promise to pay) in advance, i.e before they can inspect the completed service. Therefore, customers usually seek out recommendations from people they know before trying a new service provider. If your firm is not known in a foreign market, then it is unlikely to get recommended, no matter how good your service is. Some of the things you can do to address major challenges are set out below.
© United Nations
ISBN (PDF):
9789213618288
Book DOI:
https://doi.org/10.18356/04b14c61-en
Related Subject(s):
International Trade and Finance
Sustainable Development Goals:
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