Marketing your national capabilities
- Auteur: Centre du commerce international
- Main Title: Offshore Back Office Operations
- Date de Publication : novembre 2001
- DOI: https://doi.org/10.18356/cc8eea55-en
- Language: Anglais Espagnol, Français
Clients use the Internet to search for possible sites for back office operations, and you need to demonstrate your expertise in that medium through the sophistication of your Web presence. The Internet provides you with the opportunity to promote your capabilities globally at very little cost, giving you a level playing field. At the same time, a lack of visibility on the Internet can hurt your competitive positioning.
© United Nations
ISBN (PDF):
9789213618448
Book DOI:
https://doi.org/10.18356/ea3c7a50-en
Related Subject(s):
Commerce international et finance
Sustainable Development Goals:
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