Bridging the MSME financing gap for sustainable development

In the Ghanaian Akan language, the phrase ‘kaeme’ (pronounced /’kai.me/) means ‘forget me not.’ It embodies the feeling I wanted each Kaeme product to evoke when I started the company in May 2016. What started as a delightful hobby for me evolved into a business venture I could never have seen coming, one whose potential for growth continues to amaze me. For over a decade before, I had been making and gifting my own skincare products, made with love from wholesome Ghanaian ingredients. They were distinct from other commercial offerings because of their improved textures and scent profiles; these handcrafted cosmetics were not like anything available on the local or international market.