1945
Volume 25 Number 2
  • E-ISSN: 25179829

Abstract

Two foreign shoe sellers were once sent to Africa in search of new customers, according to an often-told tale. At the sight of locals marching barefoot, the first seller — a cautious fellow — retreated in despair, advising his company to look elsewhere. The second — a bolder character — rejoiced at what he saw as an untapped market. He ordered thousands of shoes, sold them to the locals and became a wealthy man, or so the legend goes.

Sustainable Development Goals:
Related Subject(s): Economic and Social Development

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