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Africa’s least developed: lands of opportunity
- Source: Africa Renewal, Volume 25, Issue 2, Aug 2011, p. 24 - 26
- French
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- 31 Aug 2011
Abstract
Two foreign shoe sellers were once sent to Africa in search of new customers, according to an often-told tale. At the sight of locals marching barefoot, the first seller — a cautious fellow — retreated in despair, advising his company to look elsewhere. The second — a bolder character — rejoiced at what he saw as an untapped market. He ordered thousands of shoes, sold them to the locals and became a wealthy man, or so the legend goes.
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