The value of the ethical consumer

Conscientious consumers are a growing force in the market. Research shows that they prize transparency, accountability, authenticity and fairness now more than ever before. And their influence is growing in the wake of the 2008 global financial meltdown. But within every crisis lies opportunity. The vacuum created by consumer lack of trust and fall in confidence in purely commercial business has left space for ethical trade to expand its niche and for entrepreneurs who have applied the principles of corporate social responsibility (CSR) through responsible entrepreneurship and business practices.

Sustainable Development Goals:

Industry, Innovation and Infrastructure