Creating the value: Innovation is non-negotiable

The global market for goods and services that meet consumer demand for products created by ethically and environmentally acceptable means offers huge economic opportunities for developing country businesses, entrepreneurs and exporters. But one thing is certain, this will not matter unless the entrepreneurs, producers or even farmers are innovative. Often being creative in marketing can go a long way towards seizing these opportunities. The message is: Brand your product in a way that characterizes it distinctively and helps it find a market.

Sustainable Development Goals:

Industry, Innovation and Infrastructure