An e-brief: a strategy-maker’s guide to some key concepts
- 作者: International Trade Centre
- Main Title: Executive Forum 2000 , pp 60-108
- 出版日期: 十二月 2001
- DOI: https://doi.org/10.18356/cb3a5514-en
- Language: 英语 西班牙语
As part of its preparations for Executive Forum 2000, ITC posted a series of briefing articles on its website so that e-commerce neophytes could familiarize themselves with key concepts of the digital economy. The aim was to explain some of the jargon, outline the current situation, and bring to the fore a number of the issues strategy-makers need to consider before they go to the market, consider a role for trade promotion institutions or debate public-sector action to make their societies e-competent. These briefing notes are reprinted here as a crash course on e-commerce for those who think they need some help in getting up to speed.
© United Nations
ISBN (PDF):
9789213615362
Book DOI:
https://doi.org/10.18356/718b6535-en
Sustainable Development Goals:
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From This Site
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