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An e-brief: a strategy-maker’s guide to some key concepts

image of An e-brief: a strategy-maker’s guide to some key concepts

As part of its preparations for Executive Forum 2000, ITC posted a series of briefing articles on its website so that e-commerce neophytes could familiarize themselves with key concepts of the digital economy. The aim was to explain some of the jargon, outline the current situation, and bring to the fore a number of the issues strategy-makers need to consider before they go to the market, consider a role for trade promotion institutions or debate public-sector action to make their societies e-competent. These briefing notes are reprinted here as a crash course on e-commerce for those who think they need some help in getting up to speed.

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