The Communications Maturity Model described in section 1.2 can be used to evaluate the effectiveness of an external communications function. The model can be used to evaluate the effectiveness of the organization’s communications function and to identify areas for improvement. This chapter explicitly examines the importance of evaluating communications activities, and the ways in which evaluation can be conducted.

Sustainable Development Goals:
-contentType:Journal -contentType:Contributor -contentType:Concept -contentType:Institution
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error