1945
International Trade Forum Volume 2016, Issue 2
  • E-ISSN: 15645304

Abstract

Junpu is a small village of 3,000 residents in China’s southern province of Guangdong, which was very poor before the fast development of e-commerce in China. Today, more than two-thirds of the residents make their living on Taobao, China’s largest e-commerce site, selling local produces and other popular products to domestic and international customers through more than 3,000 online stores operated from the village. The village also has a ‘Taobao Academy’ providing training to aspiring young people who have just started their online businesses.

Related Subject(s): International Trade and Finance

You do not have access to article level metrics. Please click here to request access

http://instance.metastore.ingenta.com/content/journals/15645304/2016/2/11
Loading
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error