International Trade Forum Volume 2016, Issue 2
  • E-ISSN: 15645304


Junpu is a small village of 3,000 residents in China’s southern province of Guangdong, which was very poor before the fast development of e-commerce in China. Today, more than two-thirds of the residents make their living on Taobao, China’s largest e-commerce site, selling local produces and other popular products to domestic and international customers through more than 3,000 online stores operated from the village. The village also has a ‘Taobao Academy’ providing training to aspiring young people who have just started their online businesses.

Related Subject(s): International Trade and Finance

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