Beating pollution by redesign

Over 8 million tons of plastic pollute the oceans each year. The problem is so severe that, if nothing changes, there could be more plastic than fish in the sea by 2050. We must urgently rethink how we make and use this ubiquitous material, now a staple of our modern economy. The appetite to take action is real: public and private sector financial commitments to combat ocean pollution made at the European Union's Our Ocean conference this year, for instance, totalled 7.2 billion euros. Yet if cleaning up is a short-term necessity, only a whole system reset will provide a long-term solution to plastics pollution and the economic losses associated with it.