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Africa’s youth: Influencers make a big impact
- Source: The UNESCO Courier, Volume 2021, Issue 2, May 2021, p. 18 - 20
- Arabic, Chinese, French, Russian, Spanish
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- 31 May 2021
Abstract
Unheard of until recently, the profession of influencer is enjoying growing success on the continent. Eager to acquire a young and connected clientele, companies are now eyeing the most popular of these new social media celebrities.
© 2021 United Nations