Nigeria’s film industry: a potential goldmine?

As an entrepreneur, 32-year-old chemistry graduate Jason Njoku achieved success in a most unlikely way: he is Africa’s largest distributor of Nigerian movies, and has raked in over $8 million since 2010, when he founded the company Iroko Partners. In December 2012 he captivated an audience at a conference in Texas, United States, as he narrated the story of his success after failures in some other business ventures. Mr. Njoku currently has 71 employees in Lagos, London and New York, and often boasts that “these people are working for us in a country with 50% unemployment.” He was recently listed by Forbes, an American business magazine, as one of the top 10 young African millionaires to watch.