The business firm and barriers to exporting
- Auteur: Centre du commerce international
- Main Title: International Marketing and the Trading System , pp 32-59
- Date de Publication : novembre 2002
- DOI: https://doi.org/10.18356/aec32f5e-en
- Language: Anglais Français
This chapter introduces the concept of ‘regulatory trade resistance’ as one of the major determinants of export performance and presents a marketing classification of internal (inside the firm) and external (outside the firm) barriers to exporting. The term refers to the cost effect of a wide range of rules and measures, procedures and related real-life practices which imply additional costs to the firm in terms of the money and effort needed to enter and operate in an export market.
© United Nations
ISBN (PDF):
9789213615331
Book DOI:
https://doi.org/10.18356/3eab1a82-en
Related Subject(s):
Commerce international et finance
Sustainable Development Goals:
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