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- Redefining Trade Promotion
- Chapter
Initiating the process
- Author: International Trade Centre
- Main Title: Redefining Trade Promotion , pp 12-16
- Publication Date: January 2002
- DOI: https://doi.org/10.18356/08068480-en
- Language: English French, Spanish
As the record of several countries with high export performance confirms, effective strategies are based on a continuous process involving design, implementation, monitoring and evaluation, feedback and refinement. Yet, too often, national strategy-makers consider that their work ends with the design of a strategy.
© United Nations
ISBN (PDF):
9789213618387
Book DOI:
https://doi.org/10.18356/27ea2241-en
Related Subject(s):
International Trade and Finance
Sustainable Development Goals:
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