Conclusion

- Author: United Nations Conference on Trade and Development
- Main Title: Ghana eTrade Readiness Assessment , pp 52-53
- Publication Date: November 2023
- DOI: https://doi.org/10.18356/9789213586082c009
- Language: English
The systematic review of the seven pillars at the core of this assessment emphasizes a paradox, with a gap between promising projects and realization. The economy of Ghana is ahead of most other West African countries on almost all the seven pillars, but the absence of a global vision and strategy dedicated to e-commerce leaves the observed potential unexploited. Results from consultations organized for the purpose of a diagnosis by UNCTAD showed evidence of a strong willingness and commitment from the representatives of both the Government and the private sector to move forward towards the digital economy. However, there was also an urgent need to implement an institutional set up to (a) centralize, disseminate and communicate on ongoing actions from the Government, including the degrees of achievements and objectives to reach; and (b) address and answer the preoccupations of the private sector regarding the “go-to e-commerce market”.
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