Rethinking population communication

Long overdue, there is a resurgence of interest in population communication and information activities. This is much welcomed because it is time to reconfirm the significant role of communication in the success of national population programmes, and to take stock of the field of population communication. Taking stock does not mean making yet another comprehensive review of past research and programmes; many others have already com- piled excellent assessments (Johnson, Wilder and Bogue, 1973; Echols, 1974; Saunders, 1977; Rogers, Solomon and Adhikarya, 1982; Snyder, Kim and Rogers, 1985; ICOMP, 1986). Instead, what is needed is a focused analysis of the present situation.