Conclusion

As Tanzania continues to diversify its economy, it has ambitions to become a regional e-commerce hub. Although the country is geographically well-positioned to reach this goal and has made strides in key areas such as mobile money and logistics infrastructure, an enabling environment across policy areas will be key. The Government should take an integrated approach to policy action, with a clear focus on mainstreaming e-commerce into national development planning and engaging more strongly with the private sector. Deeper trust in digital commerce will also need to be developed among consumers, merchants and investors.

Sustainable Development Goals:

Gender Equality

Decent Work and Economic Growth

Partnerships for the Goals