Report on National Framework for Consumer Dispute Resolution in Cross-border E-commerce in Thailand

Thailand has made steady progress in its transformation to a digital economy. Thailand’s e-commerce is one of the fastest growing business sectors in Southeast Asia. This study analyses Thailand’s national framework for resolving cross-border consumer disputes in e-commerce. It presents the current state of cross-border business-to-consumer (B2C) e-commerce in Thailand, including growth trends, market characteristics and actors, and existing operating models. It also describes the existing legal and regulatory framework for resolving cross-border consumer disputes, focusing on private international law and consumer protection laws. It examines the institutional framework including judicial and administrative authorities. Finally, the report outlines the situations, systems and approaches to cross-border consumer dispute resolution that are currently in place or under development, focusing on their effectiveness and implementation.