The Central American entrepreneur as economic and social actor

At the present time, Central American society is faced with the task of simultaneously furthering a process of market liberalization and the development and consolidation of political systems of a liberal-democratic nature. Reconciling the market economic project with the democratic political project in the conditions of social polarization prevailing in the region is of course a colossal task. In it, Central American entrepreneurs will have a vitally important role to play, not only as economic but also as political actors. For them to be able to contribute to the quest for a just and effective balance between the market and democracy, profound changes must take place in the thinking which guides the actions of entrepreneurs in Central America, and hence also in the content and orientation of management training programmes in the region.