Key Success Factors of SME Internationalisation: A Cross-Country Perspective

This book is a valuable reference document for the study of the evolution of contemporary socioeconomic life, marked by radical changes in structures, behaviours, methods of production and consumption, and rules of the social game. The current changes are of a “revolutionary” nature and thus make possible the vision of the future, which is necessary to decide on investments (material or immaterial). The uncertain dominates. Optimistic thinkers or actors believe that insofar as nothing is safe, everything is possible. But we still have to understand what is desirable, necessary or possible, because opportunities and risks are linked. The analysis of key success factors that are, or have been, actually operational is therefore of the highest interest.